/MEET THE DESIGNERS
MEET THE DESIGNERS 2018-04-27T18:03:42+00:00

MEET THE DESIGNERS

 ADÉY SOILE (NIGERIA)

 Brand story

Adéy Soile is a contemporary female apparel brand based in Lagos, Nigeria and designs both ready to wear and custom clothing. We are inspired by strong, amazing women around the world who have challenged the status quo and achieved the supposedly unachievable.

The brand was conceived out of the need for chic, classic work wear and power dresses for the modern woman in Nigeria and indeed the African continent. Consequently, the brand expanded to include some exciting casual and easy to wear apparels.

Over the years, we have become the go-to brand for timeless, elegant, formal and work wear pieces working constantly to challenge the notion that fine, to quality tailoring could only be found in the west.

Adéy Soile transcends just clothing and stirs up powerful emotions in women, inspiring confidence in the wearer.Our Vision as brand is to create female clothing that inspires and exudes confidence, beauty and self-awareness in women all over the world.

DEMA CHENA (SOUTH AFRICA)

Brand story 

Dema Chena creates unique, artisanal, luxurious womenswear. We celebrate our African roots by merging traditional craftsmanship with contemporary, clean cut silhouettes, creating beautiful, wearable garments that are made with care and consideration to help you build a timeless, seasonless wardrobe.

Inspired by Africa, designed and made in Africa, but with global appeal, Dema Chena is for the discerning woman who has been everywhere and seen everything. Helping you go from day to night. Black to white. Dema to Chena.

PINK FLEUR (NIGERIA)

Brand Story

Pink Fleur is a women’s clothing brand established in 2013 based in Abuja, Nigeria. They are well known around Nigeria for the classic top and wrapper/skirt and have sold over 3500 of their iconic redefined “Iro and Buba” designs within the first year of the designs debut. Pink Fleur specialize in both ready-to-wear items and bespoke pieces hand crafted in their studios in Nigeria.

The brand is owned by Zainab Salihijo-Jiddah, a public health practitioner turned fashion designer and entrepreneur. In line with Zainab’s background and belief that modest dressing can also be fashion forward, contemporary and make women feel beautiful, she designs pieces that celebrates modesty of women and cuts through barriers of age, body shape and size. Pink Fleur has become known for their master draping, redefining classic traditional Nigerian pieces into more contemporary pieces that can be worn by ALL women regardless of geographical location, racial or ethnic background.

 

LOIN CLOTH & ASHES (SOUTH AFRICA)

BRAND STORY

Loin Cloth & Ashes is an Africa based fashion brand for women who want modern, functional, relevant design with a Neo African point of view. Exploring new classics with print interruption and wardrobe day essentials, we create pieces that are made to last beyond the season. Traditional methods and new techniques merge to form timeless, understated presentations. Since launching in 2008, we have created our silhouettes inspired with different African stories and inspirations in mind, applying a subtle architectural quality that cares for the buildings’ and lands’ original features and history whilst creating a modern, warm space.

Anissa Mpungwe, founder of Loin Cloth and Ashes was born in Tanzania and raised in South Africa. Her career started at the age of 19.  She worked for various fashion houses, magazines and apparel factories within Africa, America and United Kingdom. Her brand has been involved in fashion weeks in South Africa, Mozambique, Angola, Italy, Sweden and New York.  Her first flagship store opened in 2012, that same year, she got a nod from singer Solange Knowles when gracing her designs for the Elle MagazineSouth Africa cover.

As well as stars like Anele Mdoda, Bridget Masinga, Lira, Simphiwe Dana, Amel Larrieux, Sheron Smith, Yukimi Nagano from Little Dragon and with many accolades, such as winning Emerging Designer of the Year Africa in 2013 awarded by Africa Fashion International. Collaborating with MRP Groupand producing three ranges, reaching countries such as Nigeria, Namibia, Botswana, 40 stores in South Africa and online globally. Anissa was chosen to gift the first lady of United States of America, Michelle Obama during their first visit to Johannesburg. She was a MTV Award Transform Today nominee 2014. She also aligns the LCA brand with companies such as LG, Samsung, Maserati, Converse, Nestle, BET and Bobbi Brown of which she has collaborated with.

Anissa is betweenher Johannesburg and Dares Salaam studios and solely produces in Africa.

FORSTYLESAKE (NIGERIA)

Brand Story

FSS aka For Style Sake is a Nigerian women’s wear brand established by lawyer and fashion blogger sisters Salewa and Segilola Akin-Taylor in 2014. The brand is known for its one-of- a-kind, and stylish statement pieces for women. FSS is for a woman who wants to stand out from the crowd in stylish, unique, but wearable pieces.

The brand prides itself in its use of unconventional local Nigerian fabrics such as Aso-Oke. It also creates unique pieces using fabrics in rich textures and vibrant prints. The goal of the brand is to make every woman look and feel confident. We dare say that a woman dressed in FSS will light up every room she steps into.

 

JOEL LANI (NIGERIA)

Brand Story

Joel Lani is a Nigeria-based brand that designs and produces elegant handmade leather fashion accessories including bags, phone pouches and cases from the finest materials. The materials used are sourced locally and abroad. These include different kinds of leather and exotic skins: snakeskin, crocodile skin and caiman leather. The pieces are handcrafted in Lagos, Nigeria guided by the vision of the creative director, Adetoun Ajeigbe with the assistance of local artisans.

The brand offers high quality functional and wearable art using pieces obtained locally and abroad. They are eye catching, chic, luxurious products with lots of character. They are made with special attention to detail and top notch finishing as Joel Lani intends to make things of lasting value.

At Joel Lani, we endeavour to be socially responsible with our production process and in giving back through community development. This has heavily influenced our decision to keep our production local and support the local industry.

MARTE EGELE (NIGERIA)

BRAND STORY

Marté Egele was born out of genuine friendships and a yearning for individuality while our founder resided in Los Angeles. With the desire to create unique, high quality products through the fusion of African culture and Western style, it led to the authentic look and feel of every genuine leather accessory piece that is carefully handcrafted by our local artisans. We know you’ll love them as much as we do.

O’ECLAT (NIGERIA)

BRAND STORY

O’Eclat Designs (pronounced O-eyklah),

Established in 2010 by Gbemmy Johnson, O’Eclat Designs is a socially-conscious Nigerian fashion and home accessories label that locally produce beautifully handcrafted accessories using leather, rich African prints and indigenous hand-woven fabric mixed with a contemporary edge. All our creations are lovingly handmade and locally produced by our dedicated team of skilled artisans in Lagos, Nigeria using the best materials, sourced locally. Each creation is one of a limited number due to craftsmanship involved and keeping to the brand philosophy of producing in very limited quantities to allow for a perfect uniqueness and individuality with key attention to details. The brand has been nominated twice as a finalist at the INDEPENDENT HANDBAG DESIGNER AWARD (Most Socially Responsible Handbag) 2015 and 2017 in New York.

Our vision is to become a unique socially-conscious fashion and home accessories brand by providing accessories which value longevity and individuality over the disposable.

Our mission is to continue to preserve our traditional techniques and heritage with our beautifully created artisanal and tasteful handbags and accessories that exude an elegant edge while also giving back to the community.

EMBODY ACCESSORIES designs by Evlyn (KENYA)

Brand story

Embody Accessories was birthed from the deep-seated need for a creative outlet by an artistic soul who followed the ‘sensible’ path for eons. With Evlyn’s professional experience in the manufacturing and construction space, Embody’s evolution into manipulating and casting metal into structural quirky forms was an inevitable occurrence. Embody is influenced by so much in West / East African and European cultures, Architecture, more specifically Interior Design, Art Deco, Lines and Shapes.

Evelyn also draws her inspiration from Traditional African art and design, be it hairstyles such as cornrows or afros; fabrics such as the Kuba and Kente cloth. These all have shapes as a base of the design. Evlyn’s creations embody her preferred style. “I wear my creations because they are – simple, fun but with a quirky twist.” This quirkiness is evident in Embody’s designs where opposing and unexpected shapes meet with movement and texture. The usual somehow merges with the unusual. People who enjoy their individuality mixed with a quirky and fun twist to their simple elegant style wear Embody Accessories.

IVY BARBER (NIGERIA)

BRAND STORY

Ivy Barber was birth out of the need to have more exciting footwear within the creative director’s own personal shoe collection. As an avid wearer of flats herself, especially, sandals she found it sometimes frustrating to go shopping for shoes in Lagos due to the lack of variety in colour and styles. She found that there were mostly black or brown sandals and only particular styles on offer which she found did not flatter her own feet very much.  The brand is named after her mother who is originally from Equatorial Guinea.

“My footwear is designed with the wearer firmly at the forefront of my mind”.

At Ivy Barber, we aim to create refreshing and eclectic designs, targeted at individuals who are very intentional and like to control their own narratives.

UZURI (SOUTH AFRICA)

BRAND STORY

Uzuri was founded by Emré + Magdel, childhood friends sharing a simple & collective vision – to create. to inspire. to lead where others dared only follow. to seek beauty + grace. With feet firmly anchored on African soil + aspirations reaching to the heavens, Uzuri aims to clothe the inner dreamer. seeker. scholar.

Uzuri celebrates simplicity with carefully curated items that reflects timelessness, inspired by the bold and fragile continent we call home. We believe in Africa and in calling out the gold from the hearts and the hands of its people. We believe in fairness and ethical trade – striving for a footprint that is light and kind. In partnership with South African tradesmen we are continuously evolving, sourcing, crafting + creating, to produce items that echo of equality + grace.

We are dreamers. Seeking to move mountains. By faith. In love. With passion.

KATNGULU MWENDWA (KENYA)

BRAND STORY

Katungulu Mwendwa was born and raised in Nairobi, Kenya, aware that Kenya as well as other African cities rapid economic development may lead to the death of its traditional cultures. She hopes that by referencing these cultures in contemporised designs while promoting her collections as extensions of these cultures, this may popularise and create more awareness of them to safeguard their longevity.

Katungulu designs timeless, transcendent casual and semi-formal wear that extends beyond any season.  Experimenting with modern techniques, innovative fabrics and traditional methods.